Buckets of Ducats
Putting on my Captain Obvious cape for a moment, Notre Dame must join the rest of humanity in the world of portable bar code readers.
At just about every sporting or concert event I've attended in the last five years, be it at Comiskular, PNC, the Rosemont Theater, Heinz Field, the Louisiana Superdome, wherever, I'm greeted by a ticket-taker holding a PDA on steroids in his or her hand. A quick laser swipe over my ticket, sometimes itself merely a sheet of paper printed on my inkjet at home, and I'm good to go.
Ah, but not at Notre Dame Stadium or the Joyce Center. There, my cardboard ticket is still ripped asunder or paper-punched. This throwback to simpler times, while quaint, impedes ND's progress towards not only a more efficient ingress to its events but also better use of data mining to determine how tickets are being used and all the associated benefits of having that knowledge.
It's difficult to enjoy the 21st century when you still have not embraced the 20th. I want to hear those beeps at every arena/stadium entrance.
Save the Trees
Most of the people who end up with Notre Dame tickets on a consistent yearly basis belong to relatively static groups:
- Faculty / Staff
- Season-ticket holders
- University donors
The first two groups already are required to carry a specific identification card indicating their membership in their group. Why not create ID cards for the other two? It's not like someone would stop being an alumnus of the school, and while there's no guarantee someone would retain season tickets or continue to donate to Notre Dame at large levels, there usually isn't a tremendous amount of movement into or out of the group.
Members of those groups would receive bar-coded ID cards corresponding to their typical number of seats for a given event. A season-ticket holder, for example, with four seats would have four cards, each with his or her name on it, which would be used every year for entrance to the stadium. An alumnus would have two or whatever max number of seats he or she could win in the lottery for a given game. Students would use their ID's, while faculty and staff could use ID's plus cards for whatever other ticket(s) they were entitled to. The functionality would exist for card owners to convert their tickets into regular paper versions in specific cases, and lost cards could be replaced just as any other identification cards are.
The card(s) would be read at the stadium gate to indicate the owner had used that ticket for that event. Ushers would be armed with the same bar code reader to check cards in the event they need to determine if a person is in the right seat. In the event the ticket holder needed to exchange the card usage for a paper ticket or wanted to not use his or her ticket to that game, that could be facilitated by contacting the ND ticket office, much the same way that people arrange for the sale of unused tickets today.
I believe this approach can save the school some money. Tickets would be assigned to the cardholder's accounts. Instead of spending tens of thousands of dollars printing the same tickets for the same people every year on expensive cardstock, ND could print one page on a sheet of regular paper telling the ticket holder where his or her specific seats are for that game. In the case of season ticket holders, this would be moot since they have the same seats every time.
Some paper tickets would still be required, particularly for University guests or the visting team's allocation, but the costs of printing and shipping the tickets would be greatly reduced.
Students of the Games
Right now, students have to track full ticket books and show them at each game. Eliminating the books and tying the tickets to their ID simplifies things greatly.
For non-football events, it also makes the system more flexible. If a student decides at the last-minute to attend a basketball game, for example, they can go to a website on ND's network and purchase a seat. The ticket is added to their account, and instead of having to track down or pick up a piece of cardstock, they simply get their ID scanned at the Joyce Center. If another student cannot attend a given game, they can make their ticket available not only to other students but also to walk-up general admission traffic, and the ticket office will know about it in real time. The students could also "trade" tickets for games directly, eliminating the ticket office middleman. This kind of schedule flexibility might improve student attendance at basketball games.
The same would be true for faculty and staff. They could use their ID plus whatever additional card(s) they're entitled to. If they can't make a game or want to attend a game on a whim, the way is smoothed for them to do so.
This system will also help curtail the scalping market, putting more at-cost tickets into the hands of Notre Dame alumni and fans.
A member of a card-holding group is not about to trust a complete stranger with their ticket cards, and the hassles associated with shipping cards around the country makes such a practice undesirable. Therefore, people are less likely to put in for games they or someone they know well will not be using themselves, leaving more available for people who do want to attend the games.
While it would be possible for card owners to convert their seats into regular tickets, they would have to go through the ticket office to do so. If a card owner used this process an excessive number of times, it would give the ticket office the sufficient red flag to check out how the seats were being used. It would also give ushers a list of tickets that had been converted from cardholder to paper, giving them the opportunity to see how those seats were being used. If visiting fans were turning up in those seats every week....
There is no perfect solution to the perceived problems of ND's ticket distribution system. But I have to think something like this would work better than trying to price the less rabid folks out of the market via PSL's, which seems to be the plan du jour. ND needs to use the existing technology to make its ticket processes more efficient before they try beating their constituencies over the head with price increases.