It's also unsustainble.
by irish2x (2021-08-12 08:22:26)

In reply to: This whole thing is rotten  posted by ACross


The ROI for the vast majority of sports sponsorships is nil to negative. I have a feeling this initial surge of deals will be relatively short-lived when businesses realize that they aren't getting all that much from their investments and they can't continue these relationships into the pro leagues because of CBA limitations.


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