How is that exploitation?

The company offered a number they thought would be valuable to their business. Why would you need to "funnel" money to an existing player? If it was a recruit, you may have an argument but these guys are the faces of the program.

Replies:

so what the current QB gets... - DavidAddison 2021-07-01 17:01:48
- Of course not, but the market will decide their value. - bill_brasky 2021-07-01 17:45:46
  - College football isn’t a traditional market. - PeteatND 2021-07-01 17:50:23
    - I don't see why you think this won't benefit ND - KeoughCharles05 2021-07-02 11:12:33
    - ND should be #1 in legitimate endorsement/NIL earnings. - MrE 2021-07-01 18:09:41
      - NBC should create a team to help ND football players - DBCooper 2021-07-02 10:53:45
      - They’ve legalized the bag man. That said, they have been - enduff 2021-07-01 18:25:21
        It'll be interesting to watch it play out. - MrE 2021-07-02 12:32:50
        Not sure how Auburn athletes will out-earn ND athletes - jbrown_9999 2021-07-06 10:55:14
        yes, I just question the ND alum base willingness re: #1 * - MrE 2021-07-06 10:59:15
- Precisely. - PeteatND 2021-07-01 17:38:22
  - that's how things work in this country - jt 2021-07-02 16:14:56
    - I think it gets back to a thread from a week or so ago. - MrE 2021-07-02 16:20:03
  - This already happened under the old system - bmoreirish 2021-07-01 19:49:00
  - You might have chosen a better example than ND QB. * - rkellyatrecess 2021-07-01 19:02:30
- Nix might be a unique case given his family * - StetsonDan 2021-07-01 17:34:48