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You assume he wants to win. Guy wanted a golden parachute by gregmorrissey

If there was one through line for the last 12 years, it was that Brian Kelly cared about Brian Kelly first and foremost. He just guaranteed himself $80m+. He doesn't care if he loses. We bitch about Notre Dame's soft schedules, but he's basically guaranteed 8-9 wins a year and a top 15 recruiting class. Sure, he'd probably like a national championship. But, it's not going to come at the expense of one minute of Brian Kelly-time. If he gets fired in 3 years then it's "oh well, I've got an extra $60m coming, and I can go do TV for 12 weekends a year for another $2m. Life is pretty good for me"