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I don't think this is objectively true by ndzippy
Part of the reason night games get better ratings is because networks save the best game for the primetime slots.
Looking at 2021 data, however, it's pretty clear that viewers will tune in to quality games regardless of time slot.
This year, 13 games have achieved a rating of 3.0 or higher:
- 4 at 12:00 pm (31%)
- 4 at 2:30/3:30 pm (31%)
- 5 at 7:00 pm or later (38%)
Big games pull big numbers, period.