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The only reason why we keep ours is location. by OITLinebacker

We have the wall directly in front of us so we have leg room and we can look directly up the ND has all the way to the tunnel. For example you can see FHSUIrish and myself in the famous "Bush Push" picture and in the re-done stadium there are no field seats in front of us.

If it weren't for that location, we would have given them up about the same time that Kelly was blaming players and not BVG. We kept them despite Ty and Charlie and Tulsa Kelly because we had hope. Now we keep them for the game or two to have "good" seats. I've sat in a lot of other locations in the stadium over the last 25 years and the only seats that liked more was when I was a student near the front of the Senior Section and last year when I sat at the 50 for the Clemson game. I suppose sitting up in the new boxes was a great seat but for whatever reason it really didn't "feel" like an ND football game up there.

I mean there isn't a truly terrible seat in the stadium (unless you are next to the USC band), but there is certainly seats that have more "value".

I think now paying for two season tickets for a single game is more expensive than season tickets as a student back when we a had a real Championship coach on the sideline (Lou 1996).

It really is foolish to purchase any ticket in the upper bowl for face value at this point and probably half of the lower bowl is not worth face.

My guess is that a big portion of this is to maximize the amount of money, not people coming in. I'm betting the price point is such that a certain % of unsold tickets are made up for by the price per ticket more than it would take to actually sell out each game. In other words the price point isn't set to maximize ND fans in the stands, it's meant to maximize the profit from whomever buys the ticket.

Part of me wonders if ND didn't overplay the thought that there would be some sort of pent up demand after last year and priced accordingly. I mean lets say there were 10k unsold seats for Toledo. Assuming they were all the lowest tier tickets ($60 each I think), that was $600k left on the table. Keeping that lowest tier assumption the other 67k tickets made roughly $4.1 Million. I'm not sure what the price point would be for a sellout for Toledo $50? $40? $30? Just a $10 reduction I prices would require a full sellout to make up the difference for 10K unsold tickets.

Expand that formula to USC. I'm sure ND would rather not have 5-10K unsold tickets for USC and the price point does change the formula. I'm sure there is someone out there who is better at the math that could give you a pretty graph that would tell you where the sweet spot is for every ND game in terms of price point to unsold tickets and I'm sure that one could tell if ND made that mark every game this year or not. My guess is that someone is getting paid by ND to figure this out and if ND hits that mark every game this year you can bet that even the garbage games will see a price increase next year as well.