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College football isn’t a traditional market. by PeteatND

Many boosters are unhinged by reality. And they’ll be even more so when schools insist that they’re becoming uncompetitive on the field because the endorsement deals their players receive are uncompetitive.

King’s deal is low because it’s day one. They wanted to be first to the post, probably for the recruiting cache’.

Prepare to see teams ranked by average endorsement contract - it’s absolutely coming, and the result probably won’t benefit ND. I’d love to be optimistic and assume all these deals will be decided by traditional market mechanisms, but that’s simply not going to be the case.