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For Olivia Dunne it could be a decent amount of money by NDFanSince81

I'm not sure this is going to a situation where the revenue sports are necessarily the ones raking in the NIL money. Social media is a big disrupter, and a compelling personal story or other assets (c.f., Olivia Dunne, link below) can attract a lot of eyes, too.

In fact, exactly who is going to be the big winner in the NIL sweepstakes? It's hard to imagine some CFB lineman from Iowa is going to be a more compelling than the social media savvy alternatives.