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this is a new, contrived (fake) problem. by MrE

Blueblood programs have always cornered the market on competing for the national championship.

I don't know what the "conferences simply not being competitive" means. The Big 12 consists of OU and Texas. The Pac 12 consists of USC and maybe Oregon (cyclical player).

As others have stated, this is a cycle (similar to Miami/FSU a generation ago) where a select few are dominating the top of the rankings.

But, even given that fact, LSU won the national title ONE YEAR AGO.
Georgia had a lead in OT just a couple years prior.*

It used to be "Saban and Meyer." ND fans could console themselves with that refrain, along with the other 2nd tier programs.

Then Clemson came along, then Georgia almost won the national title and is recruiting at an elite level, then LSU won the national title (2019, when Alabama missed the playoffs).

So that end of the market grew from 2 to 5 (250% increase), while programs like USC, Texas, Florida, Notre Dame, Michigan, Penn State, Miami couldn't crack the code.

The move to a 12-team playoff was made solely on the financial merit, like any for-profit business with shareholders - and fast-tracked likely in order to recoup massive financial losses experienced in 2020 due to Covid.

This move doesn't redistribute the power at the top of the rankings (as you point out), it creates more revenue.

*EDIT: It's also worth noting Oklahoma played Georgia to OT in the semifinal game that year.

EDIT(2): It's also worth noting Florida State and Auburn have won national titles in the last 11 years, and Oregon has been competitive 2x in that period (hammering FSU in a semifinal and losing on the last drive to Auburn).