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Post being replied to
Swarbrick has always viewed "the media" as ... by CJC
an unnecessary evil.
Consistent with his other shortsighted and myopic views, he truly sees Notre Dame athletics as a commodity and truly believes that he can cut out "the middle man" in delivering that commodity ("inventory") to his consumers.
This can be seen in his complete disregard for what was once known as Notre Dame's sports information department.
As usual, Swarbrick's arrogance exceeds his intelligence, and eventually this pathway will be disastrous for Notre Dame, in any number of ways.