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I would imagine that shoe deals would be a big factor by jt
mainly for basketball guys, but I can see football as well. Obviously Oregon/Nike jumps out here, but they won't be alone. And looking at sports besides football, this would really help some non-major sports like skiing, track and field, etc.
I agree with you about the local opportunities as well and I think that the smart schools will know how to funnel kids to the right places (without getting directly involved).
I don't think that we're talking about huge money one way or the other, but even if we were I don't know why we should care.