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I think the admin knows the goal. They also know they can't by btd

tell anyone else what that goal is because doing so will guarantee they fail to achieve their goal.

The admin's goal is to be "in the conversation" and by that they mean exactly what we have had the past 5 years. Quite literally exactly. Their theory is if ND can somehow stumble their way into a playoff once every five years that will keep the cash cow alive even if the other four years are 4 or 5 loss years.

They can't publish that goal because they know that will kill the cash cow. Even kids that never saw ND when we were last a real football team (1988 - 1993) will run from ND if that goal is made public. Within five years the bottom would fall out. Instead, they have to publicly act like they care to some extent.