The NBA’s explosion in revenue is tied directly to their….
by usaf_irish (2024-04-17 16:07:46)
Edited on 2024-04-17 18:07:54

In reply to: PGA 2022 Total Purse $390m, 2023 $421m, 2024 ~$560m  posted by dfw

Post Reply Return to McGraw's Bench

….introduction into Asia courtesy of Yao Ming and reinforced by the insane popularity of Kobe Bryant. Had they not opened that new market, revenue would have had the exponential growth that they enjoyed.

The NFL is attempting to take a page out of that playbook by aggressively targeting Europe and South America, but the results have been mixed to say the least.

As far as the PGA Tour is concerned, purse values are one way of gauging growth. I don’t think it’s a great way to go about it, but it’s what we have. You can also look at television ratings which have regressed since the height of Tiger’s popularity.



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