PGA 2022 Total Purse $390m, 2023 $421m, 2024 ~$560m
by dfw (2024-04-17 15:29:15)

In reply to: How much of that was trend and how much was permanent?  posted by usaf_irish

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Looks like the PGA tour died when Tiger quit playing regularly (his last almost full year was 2017).

And the NBA revenue has grown dramatically since Jordan left. Revenue in 2021 was ~$2.1 billion which steadily rose to ~$8.8billion before covid when it dipped. But by 2023 it was over $10billion.

30 years of growth for each (Tiger joined in 1996) seems pretty permanent, especially compared to something that has happened once.

The NBA’s explosion in revenue is tied directly to their….
by usaf_irish  (2024-04-17 16:07:46)     cannot delete  |  Edit  |  Return to Board  |  Ignore Poster   |   Highlight Poster  |   Reply to Post

….introduction into Asia courtesy of Yao Ming and reinforced by the insane popularity of Kobe Bryant. Had they not opened that new market, revenue would have had the exponential growth that they enjoyed.

The NFL is attempting to take a page out of that playbook by aggressively targeting Europe and South America, but the results have been mixed to say the least.

As far as the PGA Tour is concerned, purse values are one way of gauging growth. I don’t think it’s a great way to go about it, but it’s what we have. You can also look at television ratings which have regressed since the height of Tiger’s popularity.