First, recruiting requires a lot of effort from every school at the highest level of Power 5 football.
With that said, we have a monopoly on the types of kids who would prefer a college experience like ours. Even if only 10% of the top-100 want our type of environment, we should clean up on those kids each year. Where else are they going to go? Boston College? Stanford's football fanbase/level of interest hurts them. Maybe USC or Miami are also kinda similar schools, I guess, as they're private, but not really that similar to us.
And if you get 10 top-100 players every year, you're putting yourself in a great position to win national championships. That doesn't mean you can just expect to get those kids with only an offer - you have to put the work in still, and we haven't really since Weis - but we have a leg-up on those kids.
The 90% that want something else can be fought over by OSU, UGA, Bama, Clemson, Texas, Oklahoma, A&M, FSU, LSU, Oregon, Auburn, Ole Miss, Florida, Michigan, Penn St and all the large state schools of that ilk.
Too often, we've used the unique aspects of our school as negatives/excuses, instead of positives/opportunities.