“I think Notre Dame is at the apex of its value"

..."Irish athletic director Jack Swarbrick told Yahoo Sports."

Little did I know that this Peacock abomination was apparently the most important development in sports entertainment since Rockne popularized the forward pass. I thought it was just a game that was too crappy to put on real TV.

This article contains a ridiculous level of preening about "value" and contracts and money. Actually winning something is secondary.

For the record, Notre Dame football's apex in terms of what counts-- winning football -- can be debated I suppose. But the candidate dates are all very long ago. For me it will always be October 15, 1988. Hate Miami Now, Beat the Rush.

Click here for link at https://sports.yahoo.com/can-notre-dame-be-the-ted-lasso-of-

Replies:

ND always repping second tier vendors and apparel. - tdiddy07 2021-09-10 09:33:22
- This does seem consistent for us - DakotaDomer 2021-09-10 12:16:04
One man's apex is another man's hoisting with his own petard * - SWPaDem 2021-09-10 09:31:51
One thing that makes me happy... - Irisharab 2021-09-10 08:26:59
He can kiss my apex * - drmurray 2021-09-10 08:23:23
It's journalism malpractice to write that article - SorinBasement 2021-09-10 08:12:09
I suspect they will be disappointed to sorely disappointed - VaDblDmr 2021-09-10 02:55:17
Something feels like it changed in 2016. - revressbo 2021-09-09 21:57:06
- You are right about 2005 USC. Zbikowski’s punt return - Go_Crazy_Folks 2021-09-10 11:27:42
  - we lost that game because USC fumbled - kdh325 2021-09-10 23:19:34
    - This, and yielding 64 yds on an audible on 4th and 9. - The Flash 2021-09-11 09:10:42
  - That was the loudest I ever remember the stadium being - pmcdnd96 2021-09-10 13:11:32
- it's like that old Dylan song: The 2016 election changed - jt 2021-09-10 00:55:38
- 2016 is when I lost all emotional attachment and investment. - Stonebreaker9 2021-09-10 00:04:11
- You’re off by 20 years. It has been bad since 1996. - Private Joker 2021-09-09 22:47:03
  - Probably overall true. - revressbo 2021-09-09 23:32:46
People have stopped going to the home football games - 1978Irish 2021-09-09 21:02:04
Sorry, Jackass, we are not an "apex predator" - mkovac 2021-09-09 20:32:25
- Well said, and just show him a picture of Nick Saban - Irish2003 2021-09-10 15:27:38
- Outstanding. I feel your angst. * - The Flash 2021-09-10 13:40:42
- Superb post..... * - Wolfetone 2021-09-10 00:11:18
I honestly miss LeBlanc at this point... - Scoop80 2021-09-09 19:27:52
So, he's saying it's all downhill from here? * - LocalSubAlum 2021-09-09 18:38:05
Has Thamel always been such a hack suckass? - ACross 2021-09-09 18:30:36
- He's been Swarbrick's national go-to PR flak for quite a - VaDblDmr 2021-09-10 02:42:48
- No, he wrote a denouement for Weis in a NYT article... - NavyJoe 2021-09-09 19:06:34
  - Really simple response. - revressbo 2021-09-09 22:13:14
    - Our ceiling is not as high as Alabama’s… - NavyJoe 2021-09-09 22:27:43
      - People weren’t saying that in December 2006. * - tdiddy07 2021-09-10 11:25:43
        I think everyone knew Bama was just a coach away - NavyJoe 2021-09-10 14:59:01
        Did SI run a "Return to Glory" magazine cover for Shula? - revressbo 2021-09-10 22:48:40
      - Once the administration saw the coffers overflowing - Groundhog 2021-09-09 23:45:38
        We yank scholarships - ACross 2021-09-09 23:56:03
      - There is nothing Alabama does that we dont doalso * - ACross 2021-09-09 22:35:20
        Yes, but they do it first - NavyJoe 2021-09-09 23:17:03
        ND has given Kelly everything he insists he need - ACross 2021-09-09 23:53:46
        Everything you've written there is true. - Rockbrig97 2021-09-10 16:53:12
        Notre Dame changed. Everyone else stayed the same. * - jt 2021-09-10 18:11:41
        We didnt exactly put a finger in the dike * - ACross 2021-09-10 17:33:13
        There is perhaps one thing they do differently. - coach bob 2021-09-09 23:04:06
Things only go down from the apex... * - 88_92WSND 2021-09-09 18:27:14
Swarbricks kids - SECTION12 2021-09-09 18:18:50
In context, JS appears to mean "leverage' value - NJDoubleDomer 2021-09-09 18:05:26
Which is to say we make about 2/3's of what tier 3 SEC - nd71 2021-09-09 17:43:28
- Should we honestly worry about that? - GoldCoastIrish 2021-09-09 19:02:56
  - It's his and the admin's framing * - nd71 2021-09-10 09:41:35
If true, it is only because it is being mismanaged. - NDBass 2021-09-09 16:37:51
- Like the stereotypical 3rd generation of a family business. - TAR 2021-09-09 17:39:50
  - I couldn’t agree more * - IrishLep 2021-09-09 19:17:17
  - Yup. * - Barney68 2021-09-09 18:23:11