it's definitely a cool thing for the players.

Staes was supposedly a layup commit for weeks, so not sure you can make the connection here to a billboard creating substantial recruiting success (not saying you are).

The skepticism is centered on whether elite recruits will flock to ND because of a small, singular tactic (of course not) vs. NFL career goals and winning a national championship. Staes is the #268 ranked recruit overall.

It's a nice little tactic that hints at a broader NIL strategy and possible differentiator for ND. ND is likely lagging other major programs in the NIL arena, like most things.