I don't think that this would be an issue
by jt (2021-05-06 11:31:44)

In reply to: I wonder where this fits in with using an athlete's likeness  posted by NJDoubleDomer

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the school compensates the athletes for name, image and likeness use via the scholarship.

However, if they were to license out the name, image and likeness to a third party, the athlete should be compensated by that third party (and not just the school).

LSU's effort in 2016 and 2017
by MrE  (2021-05-06 12:23:38)     cannot delete  |  Edit  |  Return to Board  |  Ignore Poster   |   Highlight Poster  |   Reply to Post

https://www.saturdaydownsouth.com/lsu-football/look-lsu-welcomes-early-signees-billboards-across-country/

Michigan put up a biilboard for a recruit (K Quinn Nordin) in 2016: https://larrybrownsports.com/college-football/michigan-bar-billboard-kicker-quinn-nordin/289035

Clemson also did this 6 years ago in Atlanta touting NFL draft picks of recent players.

Tennessee did something similar to LSU last year: https://247sports.com/college/tennessee/Article/Tennessee-Vols-football-recruiting-2020-class-in-state-players-billboards-Memphis-Nashville-Knoxville-Chattanooga-Jeremy-Pruitt-142812374/

This will be commoditized in the next 60-90 days.