Allow the attention to be focused solely on the field?
It's hard to overstate how thoroughly Swarbrick has wrecked Notre Dame football and recreated it in his cheesy image.
Imagine Notre Dame football with lime green Jetsons chairs, a bad beard, Sally Jesse Raphael glasses, lounging around on green polyester carpet. He's a bad combination of Ron Burgundy, Don King, Judge Smails and Dirk Diggler. A patrician lounge lizard charlatan wanna be blue blood.