profit margins on that incremental revenue. I have no idea what our margins are, but for the sake of argument our cost of goods sold is at least 50%, so we'd need to raise revenue by 30 million to recover the 15 million off the bottom line.
To be clear, I am not saying I don't think we should spend the money. I am just saying a pure financial argument would likely fail if someone tried to make one. It arguably would show breakeven or even a loss in terms of absolute dollars.