Yes. That's exactly what I meant. I just guessed 33%
by btd (2014-12-29 20:10:05)
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  In reply to: You're assuming that an increase in gross revenue...  posted by Kbyrnes

profit margins on that incremental revenue. I have no idea what our margins are, but for the sake of argument our cost of goods sold is at least 50%, so we'd need to raise revenue by 30 million to recover the 15 million off the bottom line.

To be clear, I am not saying I don't think we should spend the money. I am just saying a pure financial argument would likely fail if someone tried to make one. It arguably would show breakeven or even a loss in terms of absolute dollars.


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