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TV coverage is a must by poweri
It’s a bit of a chicken and egg sort of phenomenon but you can tie the rise in popularity to the amount of tv time a sport gets.
Was it Magic and Bird or was it showing the NBA finals live instead of tape delayed after the 11pm news that drove NBA popularity up? Probably both.
I think I read that this year was the first year every single women’s tournament game was available on tv. I know in the past few years it’s gone from never being able to find a women’s game on tv to having a few every night.
I know I’ll probably piss off the legions of Clarkies but I think espn/tv has played a massive role in what is going on.
I also want to throw out there the fact that the NBA has had a 50 year head start on the WNBA so you could argue in terms of development and eyeballs they’re on track.