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Post being replied to

in rugby the kickoff only travels 20 yards by plaid_pants

and it is intentional to allow the defense to get positioned before a returner can build up a head of steam to hit up the line at full speed.

The kick-off is a live ball in both sports. So an up-and-under style of kick also acts like a version of the onside kick. The receiving team has to make sure they get to the short kick first. Where would you deploy your return man if the kicking team varied the placement of the kickoff much more than they do now?

In general, kicking strategy in rugby is more interesting than in football, but there is nothing in the rules preventing football from using the rugby strategy.