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I don't get this angle. Why would fans care? by ndzippy

Why would anybody associated with ND care about a team--consisting entirely of non-students (because that's what will happen)--that wears its logo via a licensing agreement with the school?

If ND licensed its logo to a minor-league baseball team (or even a major league team), I would have no more interest in that squad than a team like the South Bend Silverhawks or Chicago Cubs.

The "shared experience" we have with the student-athletes wearing ND uniforms is a hell of a lot more important to most fans than a "shared logo" will ever be.