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Exactly. by Domer84

I would be surprised if many (any?) of these business owners think that there will be monetary ROI on the money they pay these kids. They do it to be boosters of their favorite school. They will do it to gain access to the program, seats in the box with the AD, a chance to be in the locker room, etc.

Now, instead of the booster's bagman slipping the recruit an envelope of money, they just offer the kid $100k to use his face on their car dealership; provided, of course, that he attends Ole Tex.