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For those who are/were wary of the billboards by mocopdx

Per ISD:

"That definitely matters," Staes explained. "Part of playing college football at such a huge program, you want to build your brand. You want to take the success you have on the field and take it off the field to allow people to see who you are off the field and build your brand as big as possible.

"What they're doing with the billboards, I thought that was super cool. Seeing Kyle Hamilton in Atlanta and the other guys around the country was super cool. You can tell they take the Name, Image and Likeness seriously."