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Post being replied to
LSU's effort in 2016 and 2017 by MrE
https://www.saturdaydownsouth.com/lsu-football/look-lsu-welcomes-early-signees-billboards-across-country/
Michigan put up a biilboard for a recruit (K Quinn Nordin) in 2016: https://larrybrownsports.com/college-football/michigan-bar-billboard-kicker-quinn-nordin/289035
Clemson also did this 6 years ago in Atlanta touting NFL draft picks of recent players.
Tennessee did something similar to LSU last year: https://247sports.com/college/tennessee/Article/Tennessee-Vols-football-recruiting-2020-class-in-state-players-billboards-Memphis-Nashville-Knoxville-Chattanooga-Jeremy-Pruitt-142812374/
This will be commoditized in the next 60-90 days.