I'm curious about this

How will this generate more revenue? How can this be a margin plus?

I mean, they have one of the best/most favorable leases in all of MLB. Even if they get more ticket revenue, how much more, and will it cover the delta in costs to play there, which would have to go up.

Just curious how this is a big net win for the White Sox?

From the link, they are middle of the road for revenue from ticket sales, and not so far behind the top 5 ($113M versus $141M) that a new stadium will make a huge difference. I mean if they want to charge Cubs prices, they can try, but even in a new park, it's always going to be different than Wrigley, who has always drawn fans, even when the team sucks (and they get the ancillary roof top revenue too). They'd have to go over the Cubs ticket prices, given attendance, to get to an additional $30M a year in ticket sales.

Like I said, I'm just curious, not saying you are wrong, but that's just not how I've viewed the White Sox situation (as a local resident who doesn't cheer for either team).

Click here for link at https://www.statista.com/statistics/193673/average-ticket-pr