They are fun team to watch. Even though, there may not be a more ethically-challenged head coach.
Would be smart to have a good home game too. I think one really good OOC home game along with several more mid-major types like Santa Clara vs the #300 level dreads plus UNC, Duke and NC State (fun styles to watch with premiere names) would lure quite a few out of hiding and into at least considering making an investment. Think the Big East got stale for a lot of people the last few years for whatever reason. Not sure if it was style of play which many nights can be sort of boring to go see for the more casual fan or too much of the Seton Hall, USF, Rutgers and crappy DePaul teams combined with sub-par OOC home schedules. Maybe a combination.
I think ND has been gifted a huge opportunity with getting UNC, Duke and NC State all in SB in year one.