costs to improve the program that are reasonable trade-offs If the product improves, then I also believe the program/revenue improves. I would state:
1. Relax the admissions standards to get close to the football admissions standards...better recruits.
2. Reduce OOC cupcake home games. Reduce total number of home games and play some away games in strategic locations to get good/stronger gate receipts (especially during vacation periods)...NYC, Philly, DC, Chicago & LA on a rotation basis. Helps recruiting (better product) and increases alumni support (money)