maybe authentic is a better word.

Here's an example I heard recently. I don't know if it is literal or intended to be metaphorical, but either way, it illustrates the difference. Mitt Romney would fly his private jet to the Des Moines airport and then have an F150 drive him to the state fair. Trump would land his helicopter in the middle of the state fair and let kids go inside it. Romney was trying to be relatable. Trump has never tried to be relatable but has always been authentic, and I think people appreciate that a lot more.