Veeck owned the '59 White Sox that lost to the Dodgers in the World Series.
There, too, he certainly placed an emphasis on promotions, including the installation of the famous "exploding scoreboard."
He acquired Wynn, who won the '59 Cy Young, as well as a couple of other key deals that helped the Sox win the pennant.
It was Veeck's second stint with the White Sox that was ugly. He was undercapitalized from the start, and within months after buying the team, the "modern" free agency era began.
Veeck was screwed. Being resourceful as always, Veeck employed a "rent-a-player" strategy to great success for one season, 1977. Veeck traded young prospects for players entering their final year before free agency, speculating that players thus incentivized would be productive.
In the short term, Goose Gossage and Terry Forster for Richie Zisk and Bucky Dent for Oscar Gamble worked out brilliantly; in the long-term, not so much.
The '77 South Side Hit Men, who were in first place in August, were the only real highlight of that stretch. Other than that team, Veeck's second White Sox teams were best known for softball uniforms, short pants, Disc Demolition and the best and most appropriate banner in sports history, "(Rightfielder Claudell) Washington Slept Here."