c. 1991 it wasn't 24-7, accessible everywhere on the planet. Even the tv coverage was a little lower key. These days, with NBC and the NBCSN, it's over the top. For one example only, I wasn't real pleased with the frigging NBCSN video focused on the Soldier Field game. We haven't yet fucking done anything to earn that kind of publicity-driven gimmick. Win an NC and show that you're a program worth that level of spin.