Maybe there's some missing context that put this in a better light but referring to his team as "they" looks pretty douchy even by Brian Kelly's standards. I looked for a full transcript but there is none at asapsports or und.
"They got punched in the nose today," Kelly said. "They're young, but I want to see some bite too, right? The bowl preparation, we're going to have to see a response. All jobs are available and we're going to have to see something from this group."