In reply to: Simple "logic". We are #2 overall right now with a losing posted by btd
...by $15 million leaves you $15 million to pay new expenses over and above the expenses that already vary with revenues. In other words, you're assuming that $15 million gross is $15 million net. Most likely, $15 million in additional gross revenues from ticket sales, merchandise sales, and food & beverage sales would be whittled down significantly by costs of goods sold, additional wages, and additional operating overheads related to the revenue generation. In this scenario, you also add a new coaching staff salary increment to the expense load. Maybe $45 million is too high, but you'll need more than $15 million in new gross revenues.
profit margins on that incremental revenue. I have no idea what our margins are, but for the sake of argument our cost of goods sold is at least 50%, so we'd need to raise revenue by 30 million to recover the 15 million off the bottom line.
To be clear, I am not saying I don't think we should spend the money. I am just saying a pure financial argument would likely fail if someone tried to make one. It arguably would show breakeven or even a loss in terms of absolute dollars.