under armor and NBC all have a big stake in ND winning/drawing eyeballs.
I'm sure they will be happy to point it out to the PTB if ND is looking like an unpopular also ran because of crappy coaching.
Corporations are none too kind about forcing their "partners" to shape up or they will cut them loose. We are not friends with UA or NBC, they invested in ND. If the investment isn't working out, they will press the PTB very hard to make it work out or terminate the agreements.
We can whine all we want but the PTB won't give a shit until it hits them in the pocketbook. UA and NBC will be glad to do so.