Back in the day when they did not sell it east of the Mississippi, it was a rare treat to get ahold of a can in the Bend. Went to Kansas one fall break with a classmate and practically bathed in it (so what if it it was only 3.2 - it was abrosia - beer for breakfast and a KState FB game!) When a girl from Lyons brought me a six pack from her trip out west, I thought we were in love (It was was a sympathy 6 pack - she married her HTH). Nowadays, you can get that swill anywhere. They sold out to go big. 30 pack for $18.99.