NYC: Product Marketing Manager

Global Big Data Company
New York, NY
Direct Hire

Our client, a global big data company, is looking for a B2B Product Marketing Manager with mad go-to-market skills to join their rapidly growing marketing organization. You’ll be hired on to manage a wide scope of new initiatives around launching new services to the Financial Services vertical, one of their top segments.

Nitty Gritty
Unless you’ve been hiding under a rock, the modern enterprise-level C-suite is obsessed with getting a lock on their “big” data — structured and unstructured in order to gain an edge. Given this, big players from IBM to Terra Data are seeking global domination in the space along with a handful of top-tier insurgents (the camp our client is a part of). And with data, there are lot’s of moving bits for CEOs, Analysts and Marketers alike to consider. And there is a ton of confusion in the market about what is needed to succeed with the Tsunami of data coming at them.
This is where you come in. Your job is to help our client simplify their messaging and develop go to market strategies within the financial services vertical (investment banks, hedge funds, asset managers). The value our clients brings is in delivering an end-to-end analytics platform that allows it’s customers to load, cleanse and analyze data together in one place from the ground up — offering performance-driven data that is faster to access, analyze and cheaper too. In fact, it’s the only solution that serves the entire gamut of data insight needs, from Big Data Discovery to enterprise reporting to the sharing of Big Data among disparate teams and departments. Net-net: this company solves a lot of problems.
As the Product Marketing Manager, it will be up to you to effectively position the product so that it resonates with key decision makers and then scale the offering to the financial services world. And it will be up to you to conceive marketing programs, get organizational buy in and execute on your ideas.
You’ll also need to have a keen eye on aligning the goals of the financial services segment that you’re overseeing with the over-arching objectives of the organization. They have built a platform that is meant to eliminate many different tools and it’s up to you to write white papers and take products into market that help them scale.
And speaking of this entrepreneurial company, they have a really clear picture of who succeeds (and doesn’t). First off: Prima Donna’s aren’t welcome here. You must be confident but not cocky. They like self-director “doers” who are focused and like to build things — regardless of the department they work in. So far, they have built an elite team of super-bright people who get up in the morning excited to work on big data. Because of this their teams are collegial, energized and fun.
This entrepreneurial environment is not for the faint of heart — you need to love to take ownership for your work. In exchange, there aren’t a lot of layers and you’ll get a lot of exposure to senior management (and credit for your ideas!).
Be warned: You will be working with smart, motivated people with opinions and you need to be able to handle constructive criticism to survive and thrive here.
You should be the kind of person who has excellent time management skills and likes to turn out the very best thing that you can possibly deliver. There is pressure on accountability here — but in a good way. And you will definitely have your chance to shine and grow.
This company is highly entrepreneurial and offers a jeans, t-shirts, sneaker environment — unless you’re meeting with clients.

Hired Gun Profile
B2B is your chosen marketing lane. And within B2B, you’re a gifted product marketer who’s taken SaaS based products and services to market. The customers of our client are all of the Top Fortune 500 And Fastest Growing Companies that use data to give them an edge. And we’d like you to have experience doing data-driven marketing into these enterprises.
We definitely think that someone who has been working in AD Tech or Management Consulting or Fin Tech could be fantastic in this role. That said, if you happen to have enterprise level experience marketing into the financial services sector, we’d be extremely excited to speak with you. Another nice thing to have is experience working in the DMP (Data Management Processing) Space.
You understand how to elevate brands through smart “thought-leadership” efforts including content marketing, case studies and white papers, voice-of-the-customer insights, and public speaking engagements.
To even be considered you must have had a previous B2B product marketing role at another tech organization. Last but not least, you’ve got intellectual horsepower to spare. You have a hundred ideas before breakfast and an insatiable desire to learn more.

Inside Skinny
When we interviewed our client for this role we heard the phrase “this is the best place I have ever worked” over and over again. We mention this because we’ve never heard it repeated so often without prompting…ever. The person who had this gig previously moved on within the company to a bigger, better position. That is not to say this is a plug and play job. You will be coming in and really making this your own.
There won’t be a lot of hand holding here. So, if you have had enough with your current micro-manager boss, and want full ownership to shine on your own from the day one, this gig is most definitely for you.
What success looks like
Our clients’ single biggest vertical is financial services and your job is to continue to grow this sector, big time. Your key customers will range from Traders and Portfolio Managers to Hedgies or CIOs of an institution and as such, you’ll empower them to stay at the cutting edge of innovation in and around analytics.

Net-Net
A strong POV and big ambition are this gig could be yours.People who do well here, get recognized quickly. There is huge leverage potential here.

Click here for link at http://www.thehiredguns.com/gigs/gig/product-marketing-manag