NYC: VP of B2B Product Marketing
by irishnyer (click here to email the poster) (2015-08-26 22:50:27)
Edited on 2015-08-26 23:16:31
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Leadership and Development Organization
New York, NY
Direct Hire

Our client, a Leadership and Development organization that offers training and consulting services built around the ideas of a well-known productivity author, is seeking a VP of B2B Product Marketing to help them scale the business and launch new verticals.

Nitty Gritty
This is a unique and special training and consulting company that is currently helping only the most progressive, employee-forward organizations create more innovation through the use of smart employee productivity strategies.
From a business perspective, it’s time to scale the organization. They’ve doubled in size for the last several years and they need a strong Product Marketer with significant B2B chops to build the right marketing systems and strategies to harness all of their potential and grow the company to the next level.
They are currently working with the cream of the Best Companies to Work
For and want to expand that footprint as they grow their operation. And are seeking to build products and services for the Inc. 500 set (the middle market), Small Businesses (SMB) and even individuals.
A technology marketing background would be well suited to this role because they also believe they can gain scale through offering their ideas through a software platform and improve their reach beyond the enterprise to even individual consumers.

Hired Gun Profile
You’re a gifted product marketer whose strong suit is enterprise level B2B Marketing. You’ve ideally “sold” consulting services into the C-Suite and Leadership and Development execs at large, progressively organizations.
You understand how to generate demand for consulting (and training) services and have experience with lead building effective marketing automation and lead nurturing programs (they use SalesForce and Pardot, but experience with Marketo, Eloqua and HubSpot are good surrogates). You’re a master at segmentation and can hold your own at launching got to market strategies for new markets. When it comes to thought-leadership marketing you’ve literally seen and done it all — from developing Case Studies for The Harvard Business Review to customer insight white papers to social content strategy.
Last but not least, you’ve got intellectual horsepower to spare. You have 100 ideas before breakfast and an insatiable desire to learn and teach. You’re also a productivity wonk of sorts and would be deeply motivated to work at a company that is having a major impact at an institutional level.

Inside Skinny
This place is high energy, so wallflowers and introverts might not be a great fit here. To be a contender for this role, you must be able to show how you have deployed smart audience development tactics using everything from SEO and SEM to Social, Content Strategy and partnerships and beyond. You have had success breaking open new markets. You’re not afraid of business development. Your optimism and drive cannot be held in by any wall or barrier.

Net-Net
This is a big opportunity to get in on make a huge impact and get noticed at a growing, healthy company.



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