Their higher end technical stuff remains very good
by JPH (2012-12-11 12:57:06)
Edited on 2012-12-11 12:58:44
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  In reply to: Can anybody explain the North Face trend to me? *  posted by Nitschke

But they definitely flooded the market with every shade of fleece jacket, though, once they convinced high school girls it was a mandatory accessory. At that end of the market, it's become more of a badge or trend product, as others note below.

I recall their founder (who's name I don't recall) laments their broad commercial expansion of the past decade or so. He's a central figure in the documentary "180 degrees South," which for all it's Birkenstock wearing tree hugger-ness, is worth watching. The eye feasts on the scenery.

I think the founder cashed out somewhere along the way and has since bought an incomprehensible amount of land in Patagonia (the region not the brand). He also married the ex-wife of the founder of Patagonia (the brand, not the region), Yvon Chouinard, who remains a close friend.

Here's the trailer


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