You'll pay around $100-150 for a good everyday lightweight softshell/fleece, around $250 for an all-purpose outdoor activity ready softshell, and a small fortune for mountaineering gear. It's pretty much the same pricing structure. TNF sells more in the lower end of that pricing structure, but if that is what you are looking for then other companies, like Marmot or Columbia or Helly Hansen will offer comparable variety of styles in that price range.
