Paint is one in particular. Coats and winter coats specifically are another. We've always purchased cheaper coats for our kids just because they needed new ones every year. But I wore a Patagonia coat for over 15 years. It was embarrassingly expensive but lasted forever such that it turned out to be a very good deal.
We were okay shelling out more for a new coat for G13 because she has done most of her growing (we think) such that she can have this coat for several years if not more. North Face makes really good coats. I'm not sure if North Face has lowered its prices or Columbia has raised its, but the costs were very similar.