Around 2000, North Face exploded as the wilderness/snow
by undfan211 (2012-12-11 09:08:42)
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  In reply to: Can anybody explain the North Face trend to me? *  posted by Nitschke



sport look took off. The North Face benefited from the category growth and took of even more because of the efficacy of their fleeces and coats, which were incredibly warm. That caused demand to soar, and the very useful fleeces became status symbols rather than purposeful apparel.

The trend was really from 1999-2003.


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